Think Blaze

Think Blaze

ThinkBlaze is a project we’ve been working on the last few months; it is a research and idea generation organization, a think tank of sorts and it has issued its first work, a study titled “Does the Learning Medium Matter?” It looks at the impact of low-cost tablets on children in elementary school with some considerations about the very serious problem of the Digital Divide.

A simple tweak could improve app discovery for everyone

One of the most common problems in the world of apps is app discovery. In our most recent blog post we discuss this idea in some more detail.

The summary of the suggestion is: don’t show apps that have already been installed on your device when you are browsing the top rankings. If you are a moderately active user, chances are you already have a fair number of the Top 25 apps installed, so you are already engaged with those products and don’t need to see them again when you browse top lists. This simple tweak would benefit app developers, consumers and the platform. For more on this click here.

Appstore optimization