iPhone is 6 years old

iPhone is 6 years old

On January 9th, 2007 Steve Jobs announced what he called a “revolutionary mobile phone” and right he was. Even if the iPhone isn’t the most popular smartphone out there, it led the charge and showed the way to a new mobile future. Happy Birthday iPhone, you’re 6 years old now and you’ve already changed the world.

A simple tweak could improve app discovery for everyone

One of the most common problems in the world of apps is app discovery. In our most recent blog post we discuss this idea in some more detail.

The summary of the suggestion is: don’t show apps that have already been installed on your device when you are browsing the top rankings. If you are a moderately active user, chances are you already have a fair number of the Top 25 apps installed, so you are already engaged with those products and don’t need to see them again when you browse top lists. This simple tweak would benefit app developers, consumers and the platform. For more on this click here.

Appstore optimization