Outblaze CSR

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We recently got featured on our CSR activities and how we introduce it in our working environment. Maybe in the future this sort of thing isn’t even news worthy anymore because CSR activities will become so commonplace that it’s expected behaviour.

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Think Blaze

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Think Blaze

ThinkBlaze is a project we’ve been working on the last few months; it is a research and idea generation organization, a think tank of sorts and it has issued its first work, a study titled “Does the Learning Medium Matter?” It looks at the impact of low-cost tablets on children in elementary school with some considerations about the very serious problem of the Digital Divide.

Being cloned is a compliment?

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They say Imitation is the sincerest form of flattery. I suppose it says something about your presumed success that ones Apps are being cloned and we’ve had our own case of apps being copied identical to our design and mechanic, but the below really takes the cake!

wearecloned

I’ve never heard of this company (Grass Roots Apps) before but they didn’t even bother changing the icon and are still calling it a Pet Salon of sorts. Even in the world of fast cloning and the business realities surrounding it, this is a bit too much. Luckily we own the trademark on our designs and will likely take action but what does this mean for many other app makers that don’t have such legal support?

I suppose we should be flattered for having been so audaciously cloned Winking smile

A simple tweak could improve app discovery for everyone

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One of the most common problems in the world of apps is app discovery. In our most recent blog post we discuss this idea in some more detail.

The summary of the suggestion is: don’t show apps that have already been installed on your device when you are browsing the top rankings. If you are a moderately active user, chances are you already have a fair number of the Top 25 apps installed, so you are already engaged with those products and don’t need to see them again when you browse top lists. This simple tweak would benefit app developers, consumers and the platform. For more on this click here.

Appstore optimization